Senior Global Marketing Specialist

Requisition Number:  9962
Company:  Westinghouse Electric Co
Location: 

Cranberry Township, PA, US, 16066

Are you interested in being part of an innovative team that supports Westinghouse’s mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace!

 

As a Senior Marketing Specialist, you will be a member of Westinghouse’s global Energy Systems team. The Energy Systems division within Westinghouse has a mission to grow its advanced technologies, such as microreactors (eVinci) and small modular reactors (SMR’s), as well as our large reactor technology (AP1000) and Energy Storage, within the international nuclear industry.


This position will primarily be focused on the SMR technology segment. As a member of the Energy Systems Marketing team, you will partner with Product Development and Sales team members to help drive revenue growth and grow global awareness. To be successful in this role, you will be a team player who collaborates both internally and externally, and works to achieve timely solutions. You will understand critical marketing execution steps to determine market needs, drivers and motivations. A growth mindset and a willingness to continuously learn and develop is essential. The ideal candidate will thrive in a fast-paced environment and possess a strong desire to demonstrate success and business wins.

 

This opportunity is a Remote Working role based in the United States.

 

Your Day-to-Day:

  • Marketing Plans/Campaigns – be well versed in the development and execution of marketing plans/campaigns, as well as having experience in various media platforms to determine the most effective methods to relay technology messages to customers
  • Metrics – be able to track and measure the effectiveness of marketing campaigns through the evaluation of key performance metrics
  • Conferences/Events – maintain ownership and execution of events planning, conferences, and thought leadership strategies in identification of divisional speaking opportunities for SMR’s
  • Research – solid experience in conducting market research and analyzing trends in order to assist the Sales team in determining the most viable market segments, opportunities, customer needs, and competitor landscapes for new opportunities
  • Collateral – be proficient in the development and creation of new marketing materials while ensuring brand guidelines are met; extensive experience in creating Power Point presentations
  • Content Management – create and support the development of new and existing content including, web landing pages, webinars and promotions, digital/print ads, social media posts, email marketing campaigns, etc., to promote global awareness of Energy Systems’ technologies
  • Marketing Calendar – manage and coordinate with other Marketing team members in populating the marketing calendar, including conferences, email campaigns, social and paid media events, and collateral creation deadlines in support of meeting Energy Systems goals
  • Social Media – work with internal corporate communications team to create content for various social media platforms, including, Twitter, Facebook, LinkedIn, YouTube, etc., that are aligned with business priorities
  • Account Based Marketing (ABM) – be well versed in ABM business practices and be able to create targeted campaigns focused on specific accounts within strategically identified market segments
  • Other Sales Support – assist Marketing Manager with other sales support functions as needed

 

Who You Are:

  • Bachelor’s Degree in Marketing, Business, Communications, or related degree
  • 5+ years’ experience in a corporate environment with preferred skills in marketing, business, or agency consulting execution
  • Language Skills: must be fluent in English
  • Excellent written & verbal English communication skills
  • Experience with SharePoint, MS Office Suite products, including Power Point, Word, Excel
  • Strong quantitative skills and the ability to analyze data and make data driven decisions
  • Great communication skills, self-starter, good organizational and time management skills
  • Nuclear experience, preferred, but not required
  • Ability to travel to conferences & events, as necessary
  • MS Office Suite: Word, Excel, Power Point

 

Preferred Skills:

  • Master’s Degree in Business (MBA)
  • Familiarity with Adobe Products: InDesign, Illustrator, Photoshop
  • Ability to work under pressure in a detail-oriented, highly regulated market while working
  • collaboratively and partner with both internal and external groups
  • Self-starter with creativity and initiative to bring ideas forward
  • Exceptional writing ability, with knowledge in business writing, editing, and proofreading
  • Excellent planning, organization, and project management skills

 

Why Westinghouse?

Westinghouse Electric Company is the global nuclear energy industry’s first choice for safe, clean, and efficient energy solutions. We enable our delivery of this vision by living our value system:

  • Safety and Quality
  • Integrity and Trust
  • Customer Focus and Innovation
  • Speed and Passion to Win
  • Teamwork and Accountability

 

Westinghouse offers competitive benefits to all our employees around the globe to keep them healthy and enhance their well-being.  In the U.S., the following are representative of what we offer:

  • Competitive Salary
  • Comprehensive Health, Wellness and Income Protection Benefits
  • 401(k) Savings Plan with Company Match
  • Paid Vacations and Holidays
  • Opportunities for Flexible Work Arrangements
  • Educational Reimbursement Program
  • Employee Referral Program

 

While our Global Headquarters are located in Cranberry Township, PA, we have over 9,000 employees working at locations in 19 different countries. You can learn more by visiting http://www.westinghousenuclear.com.

EOE of Minorities / Females / Vets / Disability.

Get connected with Westinghouse on social media:
Twitter | Facebook | LinkedInYouTube

 

Employment opportunities may require access to information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

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Nearest Major Market: Pittsburgh

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