Apprentie Communication

Welcome to the future of nuclear energy, where Westinghouse Electric Company is leading the field with expertise and innovation to shape the power of tomorrow. At Westinghouse, innovation is in our DNA.  We are creative. We think differently. We reimagine the possible across the nuclear industry every day.

About the role:

The thesis topic aims to structure a marketing and communication approach tailored to an industrial company specializing in special-purpose machines. The objective is to enable the work-study student to understand the company's technical, commercial, and organizational environment. Then, the student should propose concrete actions to strengthen visibility, promote technological know-how, and support business development.

You will report to the Engineering Manager and be located at Mondragon, France.

Model of work: on-site.

Key Responsibilities:

• Perform a diagnosis of existing practices in marketing, communication, and promotion of the industrial offering.
• Analyze the market, customer segments, competitors, partner expectations, and our positioning.
• Translate technical elements into clear, understandable, and usable messages for internal and external audiences.
• Build a consistent marketing and communication strategy, supported by an operational action plan over two+ years.
• Produce professional materials that can be used directly by our organization: product sheets, sales arguments, use cases, visual materials, digital content.
• Help structure the product and service offering to support the sales team and strengthen technological difference.
• Implement a monitoring approach for marketing and sales actions through simple and measurable performance indicators.

Qualifications:

• Student status: Marketing, Communications, Business Administration, Management or a related field.
• Interest in B2B marketing, industrial markets, and technology-driven businesses.
• 6+ months experience creating create clear and engaging content, presentations, and marketing materials
• Familiarity with digital marketing, social media, and content creation.
• Very good English skills, both written and spoken.

#LI-Onsite

Why Westinghouse?

We know that to put forth your best effort, you need to be challenged and enjoy what you do in a supportive and respectful environment. We aim to maintain this balance by offering our employees the amenities, benefits and training they need to reach personal and professional goals. 

Below is an example of what employees in France can expect:

• Attractive remuneration
• Great benefits for your convenience and safety:
  • Peer-to-peer recognition program. 
  • Learning and development opportunities.
  • Employee Assistance Program: confidential counseling and resources for employees, eligible dependents, and household members
• We encourage our employees to participate in community service events and other team-building activities to strengthen their bonds and inspire each other.

You can learn more about Westinghouse by visiting http://www.westinghousenuclear.com. 

Westinghouse is an Equal Opportunity Employer including Veterans and Individuals with Disabilities.

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